I'm A Cat B*tch

“I’m A Cat Bitch” is a movement started by the artist and animator known on Instagram and Giphy as @the_real_theory. The viral cat animations he creates capture the unapologetic attitude of cats — and their unwavering belief that they will one day dominate the world.

$1.99 from every hat purchased goes directly toward supporting our Cat or Cause of the Week with desperately needed resources.

After launching his digital art career in 2012, the_real_theory quickly became a go-to creative for artists like Juanes, Alessia Cara, NGHTMRE, and more, creating cover art and visuals. When the wave of AI-generated art flooded the scene in 2023, he doubled down on authenticity, asking his audience to send in photos of their cats so he could animate them — and “I’m A Cat Bitch” was born.